Friday, April 12, 2013



                                          WHAT IS MONEY ?

Understanding brings outstanding. Watch every champion in any area of life, that fellow has a working understanding of that field. Life is never mystical. There is no mountain anywhere. Every man’s ignorance is his mountain.  Accurate understanding is the starting point of success in any area of human endeavour. My question today is what is money?   If you can clearly understand what money is, your financial liberty has already begun.

It is pertinent to state clearly here that those coins, paper or note we hold in our wallet are “not the real money”. They are just a representation of what we call money. Please follow my argument; it will change your views about money, and when you know what the real money is and where to find it, your financial worries will be a thing of the past, your lost dignity as a result of lack and wants will be restored and you will live a more dignified and glorified life, you can be rest assured. 

Money is powerful; I always tell people around me that after your God, the next thing is money. That does not mean your family is not important but let’s see the kind of family you will have when you can not attend to their basic needs. You will lose all regards and decorum that is accorded a father.
Based on my experience as a business owner,as long as you can pay your staff their salary, you get all the respect and honour as the boss. But when you can’t pay, they will insult you. I have seen where employees hold the MD/CEO  by his shirt and mess him up because of outstanding salary.
Friends, money is good!  Money is not the root of all evil, it is the love (obsession) of money that is the root of all evil, (I Tim 6.10)

money is not the root of all evil, it is the lack of money that is the root of all evil.
If money were truly the root of all evil, God will not promise you financial prosperity as a reward for obedience to his commands.( Isaiah 1.19).
If money were the root of all evil, God will not promise you “blessing, plenty and abundance” as a reward for obeying his words. (Deut  28.11-12).
 If money were truly the root of evil, God will not promise you provision for seeking him and his kingdom (matt 6.31-33).
In fact to show you the primary place of money in family life, Paul the apostle said if a man cannot provide for his family and especially for those in his own house, he has denied the faith and is worse than an infidel (1Tim 5.8). money is good!
Having said all these about money, so what is money? Money is a measure of value. Money is simply a reward for providing solution.
 Money is a medium of exchange of value. So, with these, you can tell how and where to get money.

Money as a measure of Value
The trade by barter system was not effective due to the problems caused by double coincidence of wants, this gave way to a more efficient  monetary system that makes it possible to measure economic value with given agreed standards. So, it is not the size of what you do that determines the amount of money you get. It is essentially the value that is attached to what you do that determines the size of money you get. Again, it is not the size of what you sell that determines the size of the money you will get; it is the value attached to what you sell that determines the amount of money you will get.

Money as a medium of exchange of value
In my audio CD titled “Becoming a Value adding employee” I said the market place is an objective platform, you are valued based on what you bring to the market. What you bring to the platform is the primary factor that determines your success, other factors are secondary.”
The market place is a place of exchange of value; I give you what I have to get what you have. The world of commerce works around this principle. There is no sentiment there, until you bring value, you will never get anything valuable. 

Money as a reward for providing solution
One of my greatest role models  in the motivation business is Brian Tracy. He said the only radio station that everybody listens to is WI FM- meaning -what Is In It For Me?  Every prize, has a price. Money is a reward for providing solution to given challenges. So the greater the value attached to the solutions you provide the more money you have.
So, how can I get money?

Money is hidden in people, until you can offer goods or services for people you will never get anything valuable from them. Friends and loved ones may give you something even when you offer nothing, but how long will you be at their mercy. How long will you beg for money. The only thing that gives you dignity is the value you bring.
Stop begging! , it not dignifying. Stop begging!!, it’s not the original plan of God for any man, stop begging!!!, it erodes your personality.
Think value. Think about what you do that people can pay for. Think about services you can offer that people will pay for. Think about ideas you can come up with that people will pay for.

Let me give you some secrets

 Secret 1
If you want to make a million naira today, the first questions you should ask yourself are: 
Who are my target audience?
 What do they like?
 What can they pay for?
How much can they afford to pay without stress?
Then what product or service can I sell to them at a profit?
 Once you can answer these questions you are already a millionaire.
The secret is in numbers. Target a niche market with large numbers of people then design a product or service that they can pay for without much stress.
If it costs me 200 naira each to produce a book that I can sell for 400 naira, that means I make 200 naira profit on each sales. My focus now will be what strategy can I put in place to ensure that at least I sell 5,000 copies. This is not hard at all. The rich know this secret and they trade with it. Friends, there is nothing like sudden wealth. Enduring wealth is built overtime. It comes in trickles. Step by step , few thousands here today, few thousands there tomorrow, before the year ends you already have millions sitting in your account. This is not theory, I have been trading with this secret for years , it works. This fact is no respecter of any nation. It will work even in America, Togo, India anywhere!

Secret 2
Again, If you want to make One Million Naira today, how many rich people do you know? Can you get up to 10 relatively rich guys May be in church, mosque, neighbourhood etc. Think Value, people respect people who give value. What can you do for them that they will be willing to pay 100,000 naira each? Think hard, you will locate it. It’s not as hard as you think.
Let me make it easy for you. Nobody stores money just because they like paper or coins.
What people like is the value that those paper and coins bring. They like the comfort and convenience that those paper and coins can give them. They like the ego, self worth, respect, security, warmth, confidence, depth, candor, knowledge, recognition, good looks etc that those papers and coins can give them. It goes on and on. Do you get my drift? So think around all these needs and you will definitely see what they can pay for. Start training your mind to recognize all these areas that can quickly enrich you. You can never rise beyond the level of your knowledge. Your depth determines your height. You wealth building capacity determines the size of your wealth.
so, enlarge your capacity today read good books that will change your destiny.

Secret 3
If you want to make some good money today, find anything that many people spend money on. Then take a sizeable response of people who spend on that thing, ask them why they spend on it. Now if you can add a little more value to that thing without increasing the price, before competition wakes up, you will have made millions. You don’t need to re-invent the wheels, leverage on what you already have on ground. It will save you a whole lot of headache. Let me share this true life story with you. Two leading eateries in Nigeria were in serious competition years ago. In my opinion one was smarter than the other because they don’t spend anything to research on where to locate their facility. What they simply did was to check out anywhere their  competitor opens new branch. They just locate go around that vicinity to set up new branch and it worked. So, find what people spend money on, add little more value on it and roll it out. You will make it.

 Money seed grows on money trees. All you need is the farmers’ mentality. Plant today, locate the idea, and check out the numbers involved, how much will it cost you? How many units do you need to sell to break even, how many units do you need to sell to make profit, if it’s not profitable it’s not a good business.
Friends, the secret revolves round value. Start thinking value; start learning skills, develop your mind to be able to create value. Only value creators enjoy financial dignity. The rule is clear, give me value and I will pay you. Remember, it’s a commercial system, what you bring is what determines what you get. Prayer and fasting can only speed up the process. Breakthrough or Anointing service, fasting and prayer can never be a substitute to the rule; they only act as catalysts which speed up the effect.

Have a great day.

This is Busayo Ogunmade

Busayo Ogunmade speaks, trains and consult for Individuals and organizations – you can reach him on 08034101694.